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If you’ve ever watched “Jingle All the Way,” you’ll know that you shouldn’t leave it until the last minute to buy the popular toy your kid wants for the holidays. You can avoid unnecessary stress this festive season by doing your shopping well in advance. And part of this is finding the most popular toys of the 2025 holiday season.
Unless your child has made you a detailed list, you might still be looking for the hottest toys to make them happy this Christmas. From Barbies and Kens to LEGO sets and laser tag, we’ve put together a comprehensive list of popular toys that kids will love.
Toy Insider ‘Hot 20’
Bluey, Bluey and Bingo Supermarket Playset
Sold by Amazon
This delightful grocery store playset brings the beloved Australian Blue Heeler family to life with realistic shopping fun. Complete with a working escalator, authentic supermarket sounds and 15 play pieces, kids can recreate their favorite Bluey episodes while learning about grocery shopping.
Sold by Amazon
Two beloved franchises collide in this collaboration featuring Love-a-Lot Bear transformed into Glinda and Good Luck Bear as Elphaba. These limited-edition plush bears capture the magic of the hit musical while maintaining the classic Care Bears charm that generations have treasured.
Furby, Furby DJ Interactive Toy
Sold by Amazon
Measuring an impressive 32 inches long, this supersized Furby is filled with surprise music, lights, motion sensors and games.
Fisher-Price, Imaginext Jurassic World Rebirth Dinosaur Playset
Sold by Amazon
This massive 18-inch T. rex features lights, sounds and realistic chomping motion, with included action figures so kids can create thrilling dinosaur chases.
Melissa & Doug, Simmer & Stir Stovetop Play Set
Sold by Amazon
This set allows kids to wet the play food and watch it change color before their eyes. Use the included olive oil squeeze bottle to change play food from “frozen” to “cooked”.
Best toddler toys this season
MEGA BLOKS , First Builders Toddler Blocks Toys Set
Sold by Amazon
This set includes big blocks perfect for little hands in 10 shapes and nine bright colors. The blocks are easy to grip, stack and pull apart. The set has 80 pieces and features a reusable storage bag to make clean-up easy.
Squishmallows, Original 10-Inch Bluey HugMees
Every toddler needs a huggable Bluey.
Sold by Amazon
The super soft cuddliness of Squishmallows plus the insane popularity of Bluey will have your toddler squealing with delight. This 10″ plush is part of the HugMees line, so its extendable arms make it easy to hug.
Ms. Rachel, Ms. Rachel Speak & Sing Doll
Delight your little one with Ms. Rachel herself!
Sold by Amazon
Is there a child under the age of five who is not in love with Ms. Rachel? That’s why this Ms. Rachel Speak & Sing doll will be one of this year’s hottest toys. It’s part of a new line of Ms. Rachel toys, but would could be more exciting for a little one than the queen of toddler entertainment herself?
for the Cubs, Percy, the weighted hug bear
Soothe away anxiety with a cuddly bear hug.
Sold by for the cubs
Percy the Weighted Hug Bear provides weighted warmth that feels like a hug. He is three pounds and can be cooled in the freezer or heated in the microwave, providing multiple avenues for sensory regulation. And on top of that, he’s just plain adorable.
Just Play, Sesame Street Elmo Slide
Kids who love Elmo will go wild for this gift.
Sold by Amazon
Fans of “Sesame Street” will love this plush Elmo. It can talk, sing and do the Slide — though it requires four AA batteries. It’s suitable for ages 3 and up and stands about 14 inches tall.
Orijin Bees , Lovey Coiley Baby Bee
Kids will love playing with this adorable baby doll.
Sold by Amazon
Made in response to a lack of dolls of color on the market, this one is available in a number of brown skin tones with various hairstyles, colors and outfits. It measures about 12 inches tall and has a cute, realistic face with dimples.
CoComelon, Peek-A-Boo JJ Plush
“CoComelon” fans are sure to get excited by this JJ plushie.
Sold by Amazon
Ideal for “CoComelon” fans, this JJ plush toy can sing songs, say phrases and make sounds from the popular kids show. It’s perfect for kids from 18 months to 4 years.
Play-Doh , Kitchen Creations Magical Mixer Playset
Give kids their own mixer, Play-Doh style.
Sold by Amazon
Whether your child is a fan of anything Play-Doh or loves messing around in the kitchen, this Play-Doh mixer is bound to keep them entertained. It has a number of molds to make colorful Play-Doh treats.
Breyer , Magic Unicorns Wooden Stable Playset
Perfect for little unicorn lovers.
Sold by Amazon
Not only does this set include six Breyer unicorns of various colors, but it also comes with a cute wooden stable for kids to store, play with, and carry them around. It’s recommended for ages 4 and up.
Best toys for kids in 2025
Primal Hatch, Jurassic World Interactive Toy Dinosaur & Egg
Sold by Amazon
10K of this hot toy have been bought in the last month! Kids will love watching the egg hatch and seeing a baby dinosaur emerge from the slime. Feed it a steak and use the over 100 sounds and reactions to train it into a friend T. rex or a vicious predator.
Sold by Amazon
This exciting race track set includes three officially licensed F1 Hot Wheels cars and feature authentic designs from real Formula 1 race teams. It’s easy to build and kids can attach additional Hot Wheels track to extend the set.
Little Feminist, How We Love (A We Celebrate Book): A Board Book
Sold by Amazon
This new release children’s book helps little ones understand that love comes in many forms including siblings, friends, families with two moms or two dads and more. Children will love the real photographs of all different kinds of families.
Polly Pocket, Polly Pocket x Peanuts Collector Compact
Sold by Amazon
You can grab this adorable and super nostalgic compact for your kiddo but acutally keep it for yourself. It combines iconic characters from Peanuts with Polly Pockets in one super cute compact. The compact includes six micro main character dolls, seven themed accessories including a Woodstock figure, and four locations from the animated series.
Kids will love solving Batman.
Sold by Amazon
If you are getting gifts for a kiddo who loves puzzles and Batman, this is the perfect choice. It’s a great travel toy to stay busy at the airport during the harried holidays or just for leaving in the backseat of the car for road trips.
Amazon, Delivery Van Ride On Toy for Kids
Kids can load up the delivery van and pretend to be the Amazon guy.
Sold by Amazon
Let your kiddo pretend to be our everyday hero, the Amazon delivery person. The ride-on toy comes with a few of those familiar Amazon boxes and some wooden toys. The seat doubles as a storage area so your child can drive around with their “deliveries.”
The ultimate in pretend play.
Sold by Target
Little kids love to do what they see us doing, and what we do most often is shop at Target. Kids can pretend to be the checkout person complete with play money and cash register. It also comes with items to purchase and a Target shopping bag.
LEGO, Despicable Me 4 Minions and Gru’s Family Mansion
Build Gru’s family mansion and a place for the Minions.
Sold by Amazon
If you have a LEGO-loving kid on your gift list this year, set them up with this huge Despicable Me 4 playset featuring Gru’s mansion and the Minions tree house. It also includes six minifigures, three buildable Minion toy figures and plenty of accessories.
Just Play furReal, Peanut The Playful Monkey Interactive Toy
Kids will love this interactive toy pet.
Sold by Amazon
This super-popular interactive toy will be on many kids’ lists this year, so grab it while you can. It stands on its own and has over 100 reactions for engaging pretend play.
MrBeast Lab Store, Lab Mutators, Mutate The Ultimate Beast Mutators
A collectible MrBeast action figure and experiment.
Sold by Amazon
If your household has a MrBeast fan, these action figures are a total must-have. Kids experiment to reveal the MrBeast Lab Iconic Panther. There are four to collect and they have over 20 points of articulation for super creative play time.
Kids will love this digital pet they can actually touch.
Sold by Amazon
It’s a digital pet, but it responds to swipes, tilts and touch, making it a more interactive choice for kids. There are 15 pets in just one pod, so kids can collect them all.
Best Barbies and dolls this season
Mattel, Barbie Dream Camper Playset with Roof Tent
Sold by Amazon
This playset features seven play areas and more than 60 accessories! Kids can “drive” the camper into the great outdoors to find the perfect campsite, then unfold it to reveal a pop-up roof tent, living room, dining area and bathroom. Catch fish in the pond, chill in the swing chair and grill up burgers using the included color-change dough. We found it easy to assemble and it kept our editor’s 9-year-old off her screen for hours.
American Girl, AG Sisters Wesley Doll
Sold by Amazon
American Girl’s adorable line of AG Sisters dolls are perfect for younger girls and more affordable than the brand’s historical dolls. Wesley comes with her own pink stand mixer and other fun accessories.
American Girl, 2025 Glimmering Gold Holiday Collector Doll
Sold by Amazon
This doll is a breathtaking collector’s item decked out for the holidays in a golden metallic mesh gown. This Truly Me doll is wearing a golden metal headband and golden star-shaped earrings with Swarovski crystals in them. The doll comes with a numbered certificate of authenticity.
Fans of the “Barbie” movie might recognize this president.
Sold by Amazon
Another movie tie-in, this Barbie is based on the president from the “Barbie” movie. She has a gorgeous pink dress and sash that says “President” and she’s ready to lead the people of Barbie Land.
Mattel , Disney Villains Fashion Dolls
Perfect for kids who always love the villains more than the heroes.
Sold by Amazon
The Evil Queen, Cruella De Vil and Yzma make up this trio of Disney fashion dolls. They’re great for kids more obsessed with the villains than with the protagonists. Each comes with its own stylish outfit.
Barbie, Cutie Reveal Doll & Accessories, Care Bears Series
A Barbie and a Care Bear in one adorable toy.
Sold by Amazon
Gift a Barbie-loving child 10 unboxing surprises in one package. The included surprise bags reveal a skirt, headband, sunglasses, pair of shoes, sponge-comb and matching mini Share Bear.
Best toys for tweens & teens
POP MART, The Monsters Wacky Mart Series Blind Box Figures
Sold by Amazon
Kids of all ages appreciate a good mystery toy, and this blind box is a fun and trendy option. Featuring The Monsters Wacky Mart figures, your tween or teen will get one figurine out of a possible 12 to add to their collection.
Minecraft, 12-inch Posable Steve Toy
Sold by Amazon
Give your kiddo Minecraft’s main character in posable form. This “Steve” is the movie version, portrayed by Jack Black. He’s 12 inches tall and comes with his own Minecraft sword.
Rubik’s Cube, Pulse Cube Light-Up Brain Teaser Puzzle
Sold by Amazon
Give your teen or tween a little brain game to pass the time with this Rubik’s Cube that lights up. The idea is to solve the puzzle before the lights shut off giving kids an engaging non-screen activity that also helps memory.
Your Wednesday Addams fan needs this gorgeous collectible.
Sold by Amazon
Jenna Ortega playing Wednesday Addams was the cultural moment we had no idea we needed, and it made a particular impression on teens and tweens. Indulge their love of the iconic character with this Wednesday Monster High doll. She’s decked out in the outfit from the iconic school dance scene and deserves a special place on your kiddo’s shelves.
GUND, Sanrio Hello Kitty 50th Anniversary Plush
Celebrate Hello Kitty’s 50th with this adorable plush.
Sold by Amazon
All Hello Kitty fans need this 50th anniversary edition plush of the iconic character. The 12″ stuffed toy features commemorative embroidery, a shiny pink bow and sparkly hearts dotted all over the soft, pink plush.
Wild Republic , Hanging Three Toed Sloth Plush
Cute and cuddly slow little dude.
Sold by Amazon
It’s no secret how cute sloths are, and now your kid could have one of these slow critters in plush toy form. With its Velcro hands, kids can hang it to display it.
Sharper Image , 2-Player Laser Tag
Everything kids need to play laser tag at home.
Sold by Amazon
Kids can get the excitement of playing laser tag without having to go to an arena. This set comes in two-player and four-player options with laser guns and sensor vests for each player. Unlike most sets, the lasers are visible, which can add to the fun.
A new game in the world of Uno.
Sold by Amazon
You might know the card game UNO, but this game combines the iconic look of UNO’s cards with the fun of four-in-a-row. Players can match colors or numbers, making it a more challenging version of the classic four-in-a-row game.
Hasbro Gaming , Twister Air Game
Twister got a high-tech upgrade.
Sold by Amazon
Forget getting tangled up and falling in a heap on the floor. This new version of Twister brings the fun to a phone, tablet or TV screen. Players have sensors on their arms and legs and follow screen prompts for a range of fun ways to play.
Masters of the Universe , Origins Snake Mountain Playset
Perfect for imaginative play.
Sold by Amazon
This playset has a cool retro look inspired by an old ’80s design. While it’s made for “Masters of the Universe” Origins action figures, it’s also fun for playing with any figures of around 5 1/2 inches.
Fisher-Price , Little People Collector Disney Hocus Pocus Figure Set
Cute, spooky and fun!
Sold by Amazon
“Hocus Pocus” fans or children who love Halloween might appreciate this set of three figures depicting Winifred, Sarah and Mary Sanderson. These tiny Sanderson sisters measure around 2 1/2 inches tall and are finished to a high standard.
Best building set gifts
Miniland , Family Diversity Blocks
Kids can build all kinds of people with these blocks.
Sold by Amazon
With these blocks’ range of skin tones and hair colors, kids can use them to build a diverse range of people. Not only are they fun for little kids to build and play with, they may also help develop fine motor skills.
MEGA , Pokémon Jumbo Pikachu Building Set
A building set for kids who love Pokemon.
Sold by Amazon
Pokémon fans will love building this adorable Pikachu figure. It measures 12 inches high when assembled, making it impressive to display. The set contains 825 blocks and is recommended for ages 8 and over.
LEGO , LEGO City Ski and Climbing Center
Fun to build and play with.
Sold by Amazon
What’s cool about this LEGO set is that it’s fun to build and to play with. With 1,045 pieces, it’s recommended for ages 7 and up. Once built, it has fun features to play with, such as a ski ramp and an elevator.
LEGO , Star Wars Chewbacca Collectible
Perfect for fans of “Star Wars” and LEGO.
Sold by Amazon
The 2,319 pieces make this Chewbacca model challenging to build, so it’s recommended for those 18 plus. However, teenagers who are LEGO fans shouldn’t find it too much to handle. It looks amazing once it’s built, so any fan of “Star Wars” is sure to love it.
More of the best toy gifts
Creativity for Kids , The Very Hungry Caterpillar: Ready to Grow Garden
Gardening fun for little kids.
Sold by Amazon
If your little one is interested in gardening or growing food, this cute “Very Hungry Caterpillar” set is a great place to start. It contains everything needed to grow chia sprouts. Since they only take three to five days to sprout, kids won’t lose interest before seeing results.
Amazon , Fire HD 10 Kids Pro Tablet
This affordable tablet is great for tech-loving kids.
Sold by Amazon
The ideal tablet for kids aged 6 to 12, it’s affordable yet quick and easy to use. It comes with a 12-month subscription to Amazon Kids+, which offers a range of books, shows, movies and games free with the subscription.
A battery-powered tracing pad that comes with everything a kid may need for tracing at home and on vacation.
Sold by Amazon
Little artists will love this light-up tracing pad. Not only does it make tracing easier, but it also works as an all-purpose lightbox for drawing. This makes it quicker to redraw and refine pieces, helpful when learning to draw.
Hot Wheels , Aaron Wheelz Remote-Control Wheelchair
Fun to play with and great for representation.
Sold by Amazon
This remote control toy is based on Aaron “Wheelz” Fotheringham, the Wheelchair Motocross World Champion. Kids can zoom around and perform stunts with this RC toy, just like the real Fotheringham does in his wheelchair.
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Lauren Corona writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.
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