TAMPA, Fla. (WFLA) — Florida’s Amendment 3 failed, but still got majority support.

Advocates for recreational marijuana legalization hope they can turn that support into legislation.

“I think that it is further evidence that Floridians are ready for meaningful cannabis reform and there is so much here that we all really do agree on,” said Kim Rivers, president & CEO of Trulieve, Florida’s largest medical marijuana operator and backer of the Smart & Safe Florida campaign.

Amendment 3, pushed by Smart & Safe Florida, failed to hit the 60% threshold that would have legalized the sale of marijuana for recreational use.

It did, however, get the support of a majority of voters at nearly 56%.

“I think that there’s a lot of folks in the legislature that I think are responsive to the will of the people and I think the will of the people have spoken,” said Rivers. “I think when we think about creating a really robust, safe and regulated market where folks and adults are able to consume in the privacy of their own homes without, of course, public smoking, I think there’s an appetite for that.”

Rivers said legislative action is preferable to a constitutional amendment and plans to work with bipartisan lawmakers.

The Vote No on 3 campaign labeled the amendment as ‘corporate greed,’ due to in part to the amendment allowing for pot sales specifically from medical marijuana dispensaries.

Rivers said she has no regrets about involvement of marijuana companies in the multi-million dollar campaign.

“This isn’t about a single organization. This really has always been about the will of the people,” said Rivers. “For our company, I think for the folks that participated in this campaign we always say – you leave it all on the field.”

Political analyst Tara Newsom from St. Petersburg College said there was a force impacting the recreational marijuana campaign that was not a factor when medical marijuana was legalized in 2016.

“We had a sitting governor that actually directed state funds against a citizen initiative and a citizen initiative is one in which citizens want something to go on the ballot. That isn’t sitting well with people the day after the election,” said Newsom.

Newsom said Gov. Ron DeSantis and First Lady Casey DeSantis getting involved in discouraging voters from approving Amendment 3 was a “head scratcher” for some.

But, she said, legislation could be possible due to some Republican leaders breaking ranks on recreational marijuana.

“It might be an open opportunity for recreational marijuana advocates to find bipartisan pathways to make this become a reality. If that doesn’t happen, I think it’s a sure fire prediction that you’ll see this come back through a citizens initiative,” said Newsom.