TAMPA BAY, Fla (BLOOM) – Taco Bell is rolling into Wauchula with an exciting opportunity that’s too fun to pass up. From December 17–19, fans can visit the Live Más Drive-Thru Cam at the Wauchula Taco Bell for a chance to star in the brand’s Super Bowl commercial airing during the third quarter. Yes, you could see yourself on TV during one of the most-watched events of the year—all while snagging your favorite Taco Bell order.

Here’s what you need to know to get in on the action.

Big News for Floridians

If you’ve ever had a late-night Crunchwrap craving or made a Taco Bell pit stop with your besties, this is your moment to shine. The Live Más Drive-Thru Cam isn’t just a photo op—it’s a celebration of the authentic, everyday Taco Bell moments we all know and love. And instead of featuring A-list celebrities, Taco Bell is shining a light on regular people.

This is the kind of fun, feel-good experience that Floridians thrive on. Plus, it’s a chance to show the world what it means to “Live Más” in the Sunshine State.

How It Works

Participating is simple (and delicious):

  1. Visit Taco Bell in Wauchula (116 W Rea Rd) anytime from 2 PM to 10 PM, December 17–19.
  2. Open the Taco Bell app and log into your Rewards account.
  3. Cruise through the drive-thru like you normally would. Order your go-to meal or try something new!
  4. Stop at the Live Más Drive-Thru Cam at the end of the lane, scan a QR code, and strike your best pose. The Cam will take six photos, including shots of both the driver and passenger sides of your car.
  5. Your photos will be sent straight to your Taco Bell Rewards email, and you’ll have the option to opt-in for a chance to appear in Taco Bell’s Big Game commercial.

Why Wauchula?

While Wauchula may not be the first place that comes to mind for a major brand activation, it’s a gem in Florida that’s full of small-town charm. Taco Bell’s decision to bring this experience here feels like a nod to the heart of the state—and it’s an easy day trip from Tampa Bay.

This is your chance to be part of a nationwide campaign without having to hop on a plane. Plus, who doesn’t love a good road trip with tacos as the final destination?

Make It Memorable

This isn’t just about snapping a photo; it’s about creating a moment. Why not make a day of it? Here’s a fun idea:

  • Grab your crew, cue up your favorite playlist, and hit the road to Wauchula.
  • Plan to stop at a local park or explore some of the area’s hidden gems after your Taco Bell adventure.
  • Share your Live Más photo strip on Instagram and let your followers know you might be making a Big Game appearance!

The Big Game Payoff

Taco Bell’s Super Bowl commercial is a prime spot—millions of people will be watching. If you’ve ever dreamed of seeing yourself on TV, this is your chance to make it happen. Even if your photos don’t make the final cut, you’ll walk away with a digital keepsake and an unforgettable experience.

Let’s Taco ‘Bout It

For those of us in Tampa Bay, this is a unique opportunity to represent Florida in a big way. It’s quirky, it’s fun, and it’s oh-so-Taco-Bell. Whether you’re rolling solo, with your partner, or packed in the car with friends.