Tampa (BLOOM) – Today on Bloom Health Club, we are thrilled to welcome celebrity nutritionist and fitness expert JJ Virgin for a live podcast titled “Choose Your Hard.” JJ, a four-time New York Times bestselling author and Fitness Hall of Famer, joins us to share her powerful philosophy on aging, strength, and how to build better bones—without the need for a gym membership.

As a triple-board-certified nutrition expert and personal trainer, JJ is passionate about helping women embrace their power, both physically and personally. In today’s podcast, she shares her favorite ways to build stronger bones through simple yet effective at-home exercises like using a rucking vest, performing press and squat movements, and incorporating squat jumps into daily routines. These practical tips allow women to stay strong and healthy without the constraints of gym equipment or memberships.

Aging Powerfully

JJ has spent decades watching women strive to shrink themselves, but today she’s urging them to embrace their strength. Her mission is clear: to ignite a movement of women choosing to age powerfully. By focusing on getting strong and bold, JJ believes women can gain the confidence to get what they want in life. Her approach is about stepping into your power at any age, and she embodies this philosophy as both a fitness legend and a successful businesswoman.

As the founder of two multimillion-dollar companies—her personal brand and the Mindshare Collaborative—JJ has coached some of the biggest names in the health and wellness industry. Mindshare, the most influential professional health community, has propelled more New York Times bestsellers, PBS specials, and seven-figure brands than any other community.

From Television to the Stage

JJ’s media presence is undeniable. She’s co-hosted TLC’s Freaky Eaters, served as the nutrition expert for Dr. Phil’s Weight Loss Challenges, and made appearances on PBS, Dr. Oz, Rachael Ray, Access Hollywood, and The TODAY Show. Her influence extends beyond TV; she regularly commands audiences of over 10,000 at events, sharing stages with experts like Tony Robbins and Dr. Mark Hyman.

A Story of Resilience

In addition to her bestselling books like The Virgin Diet and The Sugar Impact Diet, JJ’s Warrior Mom: 7 Secrets to Bold, Brave Resilience tells the powerful story of how she fought for her son’s life, sharing the lessons of bravery and resilience she learned along the way. Her personal experiences give her the credibility and compassion to connect with women who are looking to transform their lives through health and fitness.

Beyond the Podcast

JJ’s reach doesn’t end with today’s podcast. Her YouTube channel, Instagram, and Facebook platforms boast millions of followers, and her popular podcast, Well Beyond 40 with JJ Virgin, has already surpassed 20 million downloads. Through her work, JJ continues to inspire and transform lives, advocating for women to prioritize their health and well-being as they age.